TY  - BOOK
AU  - Keegan, Warren J
AU  - Bhargava, Naval K
TI  - Global Marketing Management
SN  - 9788131730911
U1  - 658.8 
PY  - 2011///
CY  - Chennai
PB  - Pearson
KW  - Marketing Mangement
N2  - 
Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.


ER  -