TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural  Marketing : Targeting the non-urban consumer 
SN  - 9780761935889
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - SAGE
KW  - Marketing
KW  - India
KW  - Consumer behavior
ER  -