| 000 | 00884nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9789332557185 | ||
| 082 |
_a658.8 _bKOT/MA |
||
| 100 | _aKotler, Philip | ||
| 245 | _aMarketing Management | ||
| 250 | _a15 | ||
| 260 |
_aNoida _bPearson _c2017 |
||
| 300 | _ai21p. | ||
| 520 | _aThe world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. | ||
| 650 | _aManagement | ||
| 700 | _aKeller, Kevin Lane | ||
| 942 | _cBK | ||
| 999 |
_c12481 _d12480 |
||