| 000 | 00759nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a9788131730911 | ||
| 082 |
_a658.8 _bKEE/GL |
||
| 100 | _aKeegan, Warren J | ||
| 245 | _aGlobal Marketing Management | ||
| 250 | _a7 | ||
| 260 |
_aChennai _bPearson _c2011 |
||
| 300 | _a670p. | ||
| 520 | _a Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well. | ||
| 650 | _aMarketing Mangement | ||
| 700 | _aBhargava, Naval K | ||
| 942 | _cBK | ||
| 999 |
_c12519 _d12518 |
||