PRINCIPLES OF MARKETING (Record no. 10032)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00260nam a22001097a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789352865611 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | PHILIP KOTLER |
| -- | GARY ARMSTRONG |
| -- | PRAFULLA AGNIHOTRI |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson |
| Date of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 701 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CDST Thiruvananthapuram | CDST Thiruvananthapuram | 21/01/2021 | 658.8 KOT/PR | CDT798 | Books |