Marketing Management (Record no. 12480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01729nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120332591 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOV/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Govindarajan, M |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Sub Title | : Concepts, cases, challenges and Trends |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | P H I Learning Privet Limited |
| Date of publication | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 312p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The primary focus of this book is on building up a conceptual framework for developing marketing strategies for the corporate enterprise. The book offers an insight into each facet of the marketer's role in relationship to an organization. It highlights the knowledge, the skills and the competencies necessary for marketers to succeed in today's competitive world, and bridges the gap between the theory of marketing and the realities of the high-tech market. This new edition includes comprehensive coverage of the funda-mentals of marketing and a discussion on market-focused business strategy. It offers several case study scenarios that let students analyse decisions and practices of marketing wisdom. There is a series of chapter vignettes on contemporary issues in marketing. Chapter-end self-testing material includes a summary, numerous review questions and several discussion questions to help students understand the major concepts and tools of marketing. This book is primarily written for postgraduate students of Business Administration (MBA) for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by undergraduate students of Business Administration (BBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| CDST Pookode | CDST Pookode | 18/11/2023 | 275.00 | 658.8 GOV/MA | DST331 | Books |