Marketing Management (Record no. 12481)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00884nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT/MA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Noida |
| Name of publisher | Pearson |
| Date of publication | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | i21p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject term | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CDST Pookode | CDST Pookode | 18/11/2023 | 658.8 KOT/MA | DST140 | Books | ||
| CDST Pookode | CDST Pookode | 18/11/2023 | 658.8 KOT/MA | DST141 | Books | ||
| CDST Pookode | CDST Pookode | 18/11/2023 | 658.8 KOT/MA | DST142 | Books |