Rural Marketing (Record no. 1981)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582cam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761935889 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0761935886 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | VEL/RU |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Velayudhan, Sanal Kumar |
| 245 10 - TITLE STATEMENT | |
| Title | Rural Marketing |
| Sub Title | Targeting the non-urban consumer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication | 2007. |
| Place of publication | NEW DELHI |
| Name of publisher | Sage |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 249 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject term | Marketing |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject term | Consumer behavior |
| Geographic subdivision | India. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| COVAS Pookode | COVAS Pookode | 27/02/2013 | DC Books, Kottayam | 395.00 | 658.8 VEL/RU | 3154 | Books |