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Market Research toolbox : (Record no. 2029)

MARC details
000 -LEADER
fixed length control field 02403cam a22002054a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781412991735 (hardcover : acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1412991730 (hardcover : acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781412991742 (pbk. : acidfree paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1412991749 (pbk. : acidfree paper)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MCQ/MA
100 1# - MAIN ENTRY--AUTHOR NAME
Author name McQuarrie, Edward F.
245 14 - TITLE STATEMENT
Title Market Research toolbox :
Sub Title a concise guide for beginners /
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication c2012.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xviii, 253 p. :
500 ## - GENERAL NOTE
General note Machine generated contents note: PrefaceChapter 1. Nature and Characteristics of Market ResearchChapter 2. Planning for Market ResearchChapter 3. Secondary ResearchChapter 4. Customer VisitsChapter 5. The Focus GroupChapter 6. Qualitative Sampling and Data AnalysisChapter 7. Survey ResearchChapter 8. Questionnaire DesignChapter 9. Choice Modeling via Conjoint AnalysisChapter 10. ExperimentationChapter 11. Sampling for Quantitative ResearchChapter 12. Quantitative Data AnalysisChapter 13. Combining Research Techniques Into Research StrategiesChapter 14. The Limits of Market Research.
520 ## - SUMMARY, ETC.
Summary, etc "An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. This text explores market research techniques such as secondary research, customer visits, focus groups, surveys, choice modeling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. The Third Edition of The Market Research Toolbox incorporates new material on Web surveys along with more information on data analysis and sampling theory for qualitative research. Additionally, a new closing chapter illuminates the limitations of market research to clarify when it should be employed. What's New sections have been added to every chapter and new examples are included throughout the text, along with updated suggested readings and references"--Provided by publisher.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject term Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
Holdings
Withdrawn status Lost status Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
    COVAS Pookode COVAS Pookode 01/03/2013 DC Books, Kottayam 3225.60 658.83 MCQ/MA 3056 Reference
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