Marketing management (Record no. 7674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00273nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler Philip, Kevin Lane Keller |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Pearson |
| Date of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 121p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| COVAS Pookode | COVAS Pookode | 29/04/2017 | 658.8 KOT/MA | 8600 | Books |