Marketing Management (Record no. 9412)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00289nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026416 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | V. S. Ramaswamy |
| -- | S. Namakumari |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| Sub Title | Global Perspective; Indian Context |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Mc Graw Hill |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 393 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CDST Thiruvananthapuram | CDST Thiruvananthapuram | 26/07/2019 | 658.8 RAM/MA | CDT393 | Books |