Global Marketing Management (Record no. 12519)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00759nam a22001697a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131730911 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEE/GL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Keegan, Warren J |
| 245 ## - TITLE STATEMENT | |
| Title | Global Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chennai |
| Name of publisher | Pearson |
| Date of publication | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 670p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.<br/><br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject term | Marketing Mangement |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhargava, Naval K |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| CDST Pookode | CDST Pookode | 23/11/2023 | 658.8 KEE/GL | DST324 | Books |