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Global Marketing Management

By: Keegan, Warren JContributor(s): Bhargava, Naval KMaterial type: Text

TextPublication details: Chennai Pearson 2011Edition: 7Description: 670pISBN: 9788131730911Subject(s): Marketing MangementDDC classification: 658.8 Summary: Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	CDST Pookode	658.8 KEE/GL (Browse shelf(Opens below))	Available		DST324

Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.

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