Global Marketing Management
Material type: TextPublication details: Chennai Pearson 2011Edition: 7Description: 670pISBN: 9788131730911Subject(s): Marketing MangementDDC classification: 658.8 Summary: Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.Item type | Current library | Call number | Status | Date due | Barcode |
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Books | CDST Pookode | 658.8 KEE/GL (Browse shelf(Opens below)) | Available | DST324 |
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658.4033 POT/QU Quantitative techniques for Business Decision | 658.45 JOS/FO The Four Skills for Communication | 658.8 GOV/MA Marketing Management | 658.8 KEE/GL Global Marketing Management | 658.8 KOT/MA Marketing Management | 658.8 KOT/MA Marketing Management | 658.8 KOT/MA Marketing Management |
Global Marketing Management, Seventh Edition, has been completely updated both cases and data with special emphasis on modern day business enterprises. A wide variety of examples from different sectors have been incorporated to make students understand the concepts. Large numbers of Indian examples have been added to make the text beneficial for the Indian students as well.
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